networking on vacation

Networking always seemed a bit like a chore in years past. Since I worked for large companies and wasn’t primarily responsible for business development, it was something I didn't do with any method, plan or goal in mind. When I decided to go into business for myself, I have to tell you that I had a lot to learn about networking.

I knew that networking would be critical to the establishment of my new business and was a major part of my strategic sales and marketing plan. Since my business is targeted to leadership development, I attended groups where I knew this topic would be important - for me, the Organization Development Network, Society for HR Planning, Linkage and The Conference Board, and started showing up with business cards.

Something surprising happened. I started making connections at these meetings with women and men I truly enjoyed, respected and admired. I attribute this positive result to the fact that instead of going out and bombarding people with my message, I entered the room determined to find out more about these other people. Naturally, in the course of our conversations I was able to discuss my company and the services I provide, but it goes deeper than that.

To effectively network, you need to take an interest in the other person, listen to what they are telling you and, eventually ask for what you need. So many people write off the person they are speaking to within a couple of seconds but keep in mind that you are not just communicating with that person, you are communicating with their entire network…likely more than 200 people. Who knows who their sister, business partner, brother, husband, etc may be. Perhaps the one person who can take your goals into account when discussing what's possible?

Some ideas to get the most out of networking:

o Get involved—volunteer for a committee or to do a job during the meeting itself
o Never hand out cards with crossed out information. Always present a positive image
o Schedule a follow up time and a 20-minute coffee meeting
o Appear confident – even “fake it till you make it”
o Be aware of your body language—stand up straight and tall
o Introduce yourself first
o Have some prepared questions planned
o Listen intently

Just get out there and enjoy yourself!

It's one of those things you never expect, but I have gotten at least three business cards while flying this year. Unfortunately none of these people really work in the same indsutry as me.