Under Armour is coming out with a new line for young active women. The company's new televised and digital marketing features female athletes the most famous of which is Lindsey Vonn, an Olympic-winner Alpine skier.
"Women’s apparel some day will be larger than our men’s apparel business, which is our goal,' predicted Kevin A. Plank, a former college football player who founded Under Armour 14 years ago."
With an initial failed attempt in 2003, let's hope this one doesn't flop as well. Interested? Read the article by following the Link and discuss on our forum!