WomenWorking.com is an online magazine and blog with daily career and lifestyle advice, multimedia content, and ways to connect.
Helene Lerner, CEO, Creative Expansions, Inc. Founder, WomenWorking.com, began her career as a teacher in the New York City public school system. She later pursued a career in sales and marketing during the 1980s, working her way up through the ranks of The New York Times. After airing a national public television show, Women Working, 2000 and Beyond, business alliances encouraged Lerner to start an addendum to shows she executive produced on the challenges facing working women.
This soon led to her decision to launch a website for working women. The goal was to independently develop media with the denominator of providing women with what she once lacked: the support and information needed to overcome obstacles and live their best lives.
WomenWorking.com turned into a viral brand when the Facebook page increased from 11,000 followers to over 5,000,000 followers in the span of a weekend. WomenWorking.com expanded into multiple social media platforms including Facebook, Instagram, Twitter, and YouTube along with a newsletter that is published monthly.