The impact that Whitney Houston had on the music industry cannot be understated. There’s a reason she earned the nickname, “The Voice” over the course of her decades’ long career. While her life may have been marked by highpoints and major struggles, her legacy is that of one of the most earnestly talented and successful vocalists in history.
After her death at the age of 48, Houston’s estate was in debt roughly $20 million. Though she had recently signed one of the highest paid record deals of all time—worth $100 million—her real estate investments and lifestyle had caused a deficit. But, since the dance-mix of her cover of “Higher Love” topped the Billboard 100 Dance Chart, her estate has been increasing exponentially.
In fact, today, her estate is worth $25 million, as her sister-in-law, Pat Houston, explains, “It was time to rebuild Whitney’s business and Primary Wave, with its arsenal of industry professionals, were the right fit, a team packaged to elevate Whitney’s legacy to the next level.”
Or, as a Primary Wave representative would put it, “We’ve basically quadrupled the earnings stream of the estate through a lot of low-hanging fruit: renegotiation of partnerships, focusing on merchandise, digital strategy and social media enhancement — upping the game in general.”
Pat continued, saying, “With everything that’s going on right now, she’s still touching lives, and that’s what I want to do in a very positive way. She should be remembered by her music and the work that she’s done in the community, not by her relationships. And the fact that all these things are happening proves that. It’s a clear path without any distractions to make things continue to happen for her legacy.”