The Gerber Baby contest is back!
As of May 31, Gerber announced that they are searching for their 2023 Spokesbaby, aka the CGO (Chief Growing Officer).
This year’s contest has a bit of a twist, though. Not only is the company accepting photos of 0-48 month olds, but they are also encouraging parents to submit childhood photos of themselves.
“Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story,” Gerber said in a statement, per Today.
In addition to being the ever-so-coveted face of one of the most prominent baby needs company for a full year, the winner of the contest will also receive a $25,000 prize and a year’s worth of both Gerber products and baby wardrobe.
An equal amount will be donated to March of Dimes, which is a non-profit organization that aims to aid in the health of mothers and babies.
This year’s contest marks the annual event’s 13th anniversary, and comes a year – almost to the date – after the original Gerber Baby, Ann Turner Cook, passed away at the age of 95.
So, if you have a cute little munchkin at home and want some serious cash, send on over your photos and stories to try and have this year’s CGO for Gerber! It’s worth a shot! Submissions are accepted from May 31 to June 10.
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