In doing research for a book that will be out next year on women and confidence, I realized that, although intuition is often associated with women, we’re not using it more than men in business. And intuition can be our business edge.
It certainly was for a friend and colleague of mine, Satya Scainetti, of Satya Jewelry. I admire her business sense and I met with her recently and asked her about it.
What led you to found Satya Jewelry?
My degrees are in Early Childhood Education and social work. And it wasn’t until later on that I felt like, “I need to do more.” I didn’t know what that was, so I ventured out on a yoga retreat for 30 days to become a yoga teacher and learn more about the practice of yoga because it was so profound and helpful in my life. While I was there, everything unfolded. And the last day—well this is a little out there—I was given the name Satya, which means truth.
That night I had a dream that I was going to design jewelry and donate money to children around the world. It was a powerful dream and I called my best friend and said, “I have an idea, let’s do this together,” and we were incorporated within seven days.
How has your intuition helped you make your business successful?
I believe our intuition is amped up probably ten to twentyfold more than men. When we’re young, we’re told, “You can’t. No, that’s not true,” so we stop trusting that intuitive hit.
I tapped into it with my very strong yoga and meditation practice. I believe inside we all know what is right. We feel it, it comes from the heart. I’ve run this business from my intuition. I don’t have a business degree. My intuition has always been right. Our business is still going strong 12 years later, we’re growing.
My foundation is one of the avenues that I’m going to be putting a lot more energy into because there’s so much to do. And that’s my intuitive self saying, “Make it happen, Satya, you can do it.”
Satya Jewlelry has donated one of their beautiful bracelts to be used in our drawing. U.S. residents can enter for a chance to receive the bracelet by joining our website network before 5pm eastern, Friday, August 29.